PRINT & WEB

Visual Identity for a Bite-Sized Coffee Bar

Cover.jpg

Role: Designer

Deliverables: Logo, packaging design, print/digital collaterals, and webpage design

Timeline: 3 months

KICKBAR is the first all-natural coffee bar. It aims to provide young and goal-oriented professionals with a convenient way to get a caffeine kick.

The rabbit icon represents the constantly on-the-go lifestyle of the target audience. The overall design expands on the nature of the product, which is modern, expressive, and minimal. The graphic language of energy is articulated through an abstract coffee drip that extends and contrasts with the bold color palette. On the shelf, the packaging is instantly recognizable with its small size and clean look, emphasizing the product's practical utility.

01_Logo.jpg
02_Sketches.jpg
03_Color palette.jpg
04_Biz-Card.jpg
05_Packets.jpg
06_Box.jpg
07_website.jpg

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