Visual Identity for a Bite-Sized Coffee Bar

KICKBAR is an innovative all-natural coffee bar, designed with the aim of providing a convenient and healthy energy boost to young, goal-oriented professionals. The rabbit icon embodies the fast-paced and constantly on-the-go lifestyle of our target audience. The overall design concept reflects the modern, expressive, and minimalistic nature of the product, while the graphic language of energy is artfully conveyed through an abstract coffee drip that extends and contrasts with a bold color palette. The packaging has been thoughtfully crafted with a small size and clean appearance, ensuring instant recognition on the shelf and emphasizing the product's practical utility.