PRINT & WEB
Visual Identity for a Bite-Sized Coffee Bar
Deliverables: Logo, packaging design, print/digital collaterals, and webpage design
Timeline: 3 months
KICKBAR is the first all-natural coffee bar. It aims to provide young and goal-oriented professionals with a convenient way to get a caffeine kick.
The rabbit icon represents the constantly on-the-go lifestyle of the target audience. The overall design expands on the nature of the product, which is modern, expressive, and minimal. The graphic language of energy is articulated through an abstract coffee drip that extends and contrasts with the bold color palette. On the shelf, the packaging is instantly recognizable with its small size and clean look, emphasizing the product's practical utility.