"Creating a Masterpiece One Bottle at a Time" is the tagline of Van Gogh Vodka, an existing brand. Reimagining the connection between the packaging and the meaning of the brand, I redesigned its logo in the style of Van Gogh's twirling strokes. The bottle itself, was layered with thick paint to create a tangible texture at the surface.

Student Brief - Hand painted

Van Gogh Vodka
Van Gogh Vodka - label

Jie Qian Chen © 2018