Hi there! I'm Jie Qian Chen.

A multidisciplinary designer based in New York,
crafting holistic experiences from digital to print in the past 7 years

Work

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USABILITY TESTING & UI/UX

Subscription Customization Tool

Introducing a new feature to provide control and transparency to subscribers

Coming soon!

PRINT & UI/UX

Rebrand for Consistency and Authenticity

Creating a design system that promotes the brand value and architecting the website to facilitate content consumption

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PRINT & WEB

Visual Identity for a Bite-Sized Coffee Bar

Designing a graphic language that values the product's practical utility

 

Play is the Brain’s Favorite Way of Learning

My hands-on experiments on the side
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HANDMADE TYPOGRAPHY

26 Days of Type

Exploring the creative boundaries of letterforms

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DIGITAL ILLUSTRATIONS

One Thing at a Day

Tinkering with color palettes and  drawing styles

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PACKAGING

Van Gogh Vodka

Reimagining the connection between the packaging and the meaning of the brand

 

About Me

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I'm a New York-based designer and freelance wedding photographer. I started as a graphic designer years ago. Currently, I work at BARK as a senior product designer, focusing on their e-commerce experience.

I love working in small startups for their variety of project opportunities. Taking the projects from start to finish and involving in their evolutions is a joy to me. I am looking forward to creating holistic and efficient experiences for users, from digital to print.

When I'm not designing, I enjoy strength training, kickboxing, traveling, and coloring. And I'm especially passionate about dogs, food, social good, and wellness.