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Hi there! I'm Jie Qian Chen.

A multidisciplinary designer based in New York,
crafting holistic experiences from digital to print in the past 11 years

Work

USER RESEARCH & UI/UX

Subscriber Shopping Experience

Evolving the shopping experience to boost engagement and drive conversions

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USABILITY TESTING & UI/UX

Subscription Customization Tool

Introducing a new feature to provide control and transparency to subscribers

PRINT & UI/UX

Rebrand for Consistency and Authenticity

Creating a design system that promotes the brand value and architecting the website to facilitate content consumption

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PRINT & WEB

Visual Identity for a Bite-Sized Coffee Bar

Designing a graphic language that values the product's practical utility

Play

Play is the Brain’s Favorite Way of Learning

My hands-on experiments on the side
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HANDMADE TYPOGRAPHY

26 Days of Type

Exploring the creative boundaries of letterforms

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DIGITAL ILLUSTRATIONS

One Thing at a Day

Tinkering with color palettes and  drawing styles

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PACKAGING

Van Gogh Vodka

Reimagining the connection between the packaging and the meaning of the brand

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About

About Me

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​I’m a New York-based designer with a background that spans graphic design, product design, and even freelance wedding photography. Currently, I’m a Senior Product Designer at BARK, where I focus on crafting seamless e-commerce experiences.


I’ve always thrived in startup environments because I love the variety and the opportunity to take projects from concept to completion. There’s nothing more rewarding than seeing an idea evolve and creating holistic, efficient experiences that make users' lives easier.


Outside of design, you can find me strength training, kickboxing, traveling, or coloring. I’m passionate about dogs, food, social good, and wellness—and I’m always excited to bring those passions into my work when I can.

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