Hi there! I'm Jie Qian Chen.
A multidisciplinary designer based in New York,
crafting holistic experiences from digital to print in the past 7 years
Work
USABILITY TESTING & UI/UX
Subscription Customization Tool
Introducing a new feature to provide control and transparency to subscribers
Coming soon!
PRINT & UI/UX
Rebrand for Consistency and Authenticity
Creating a design system that promotes the brand value and architecting the website to facilitate content consumption
PRINT & WEB
Visual Identity for a Bite-Sized Coffee Bar
Designing a graphic language that values the product's practical utility
Play is the Brain’s Favorite Way of Learning
My hands-on experiments on the side
PACKAGING
Van Gogh Vodka
Reimagining the connection between the packaging and the meaning of the brand
About Me
I'm a New York-based designer and freelance wedding photographer. I started as a graphic designer years ago. Currently, I work at BARK as a senior product designer, focusing on their e-commerce experience.
I love working in small startups for their variety of project opportunities. Taking the projects from start to finish and involving in their evolutions is a joy to me. I am looking forward to creating holistic and efficient experiences for users, from digital to print.
When I'm not designing, I enjoy strength training, kickboxing, traveling, and coloring. And I'm especially passionate about dogs, food, social good, and wellness.